In the world of advertising, collaborations often lead to unforgettable moments, and the pairing of Benson Boone and Ben Stiller in Instacart's Super Bowl ad campaign for 2026 is no exception. This duo is taking the spotlight in a series of teasers that have already captivated audiences.
The commercial, directed by the talented Spike Jonze, showcases Stiller and Boone as an unlikely singing duo reminiscent of 1970s bands. This nostalgic twist adds a layer of humor and familiarity to the campaign, making it a memorable watch. The duo's portrayal of mismatched siblings in matching green sequined suits and fake mustaches is a playful nod to the era, complete with off-key singing.
Instacart's 2026 Super Bowl campaign is building anticipation with teasers titled "Harmonizing" and "Goals." These teasers provide a sneak peek into the full commercial, which is set to air during Super Bowl LX. The campaign not only highlights the comedic talents of Stiller but also showcases the rising star power of Benson Boone.
This campaign marks Instacart's second consecutive year in the Super Bowl spotlight, following a successful debut in 2025 that featured iconic commercial characters. Instacart's decision to continue its Super Bowl presence underscores its commitment to engaging audiences through innovative and entertaining advertising.
The collaboration between Stiller and Boone is a strategic move that leverages the star power of both personalities. Ben Stiller, a comedy icon known for his diverse roles in films like "Night at the Museum" and "Zoolander," brings a well-established fan base and comedic prowess to the campaign. Benson Boone, a rising singer known for his soulful vocals and captivating performances, adds a fresh and youthful energy to the mix.
The teasers have already generated significant buzz, with fans eagerly awaiting the full commercial. The campaign's blend of humor, nostalgia, and star power is a recipe for success, aligning perfectly with Instacart's brand image of convenience and accessibility.
As the Super Bowl approaches, the excitement around Instacart's ad continues to grow. The campaign is not just about promoting a grocery delivery service; it's about creating a memorable experience that resonates with viewers long after the game is over. The blend of comedy, music, and retro charm makes it a standout in an already competitive advertising landscape.
