The entertainment world is buzzing with excitement as Sydney Sweeney, widely known for her role in Euphoria, has officially launched her own lingerie brand, SYRN. The brand, which made its debut on January 27, 2026, offers a range of inclusive sizes and stylish designs that cater to a diverse audience.
SYRN is more than just a fashion statement; it embodies Sweeney's commitment to body positivity and inclusivity. The brand features four distinct "worlds," each with its own unique aesthetic, and offers a wide range of sizes from 30B to 42DDD. This inclusivity is a testament to Sweeney's dedication to making fashion accessible to women of all shapes and sizes, reflecting a broader trend in the industry towards diversity and representation.
The launch of SYRN has not been without controversy. Sydney Sweeney's promotional stunt, which involved climbing the Hollywood Sign and draping bras on one of the letters, sparked discussions and critiques across social media. While some admired the boldness of the move, others raised concerns about the potential damage to the iconic landmark and the environmental impact of littering. Despite the controversy, Sweeney has remained steadfast in her vision for the brand, emphasizing its mission to empower women and celebrate their individuality.
The pricing and product details of SYRN add to its appeal. With four styles available and prices under $100, the brand aims to make high-quality lingerie accessible to a broader audience. This pricing strategy not only democratizes luxury fashion but also aligns with the brand's mission to empower women through affordable yet stylish offerings.
