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Business

Red Robin’s $20 Burger Pass sold out in hours, crashing its website

Red Robin’s limited‑time Bottomless Burger Pass sold out quickly, causing site crashes and prompting a sweepstakes for missed customers.

By Published · 5:24 PM · Updated · 1 min read
Red Robin’s $20 Burger Pass sold out in hours, crashing its website

Key points

  • The $20 pass offered daily gourmet burgers and unlimited fries for May 1‑3.
  • It sold out within hours of launch, crashing the chain’s website.
  • Red Robin is holding a sweepstakes for those who missed the pass, giving a chance to win free burgers for a year.
  • The chain also announced a new summer menu with items like Backyard BBQ Pork Burger and spiked peach‑berry lemonade.
  • Red Robin’s promotion follows a reported $2.8 million revenue drop in late 2024.

Red Robin sent burger fans into a frenzy with its Bottomless Burger Pass, a $2 card offering daily gourmet burgers and bottomless sides throughout May. The limited-time promotion, tied to National Burger Month, sold out within hours on April, crashing the chain’s website due to overwhelming demand[^2^][^4^].

The pass allowed holders to redeem one burger and unlimited fries daily from May 1–3, with a total potential value of up to $682[^3^]. However, substitutions or premium sides incurred extra charges. For those who missed out, Red Robin is offering a sweepstakes for winners to score free burgers for a year via its Royalty loyalty program[^1^][^6^].

The chain is also rolling out a summer menu starting April, featuring items like the Backyard BBQ Pork Burger and spiked peach-berry lemonade[^1^][^6^]. While the Burger Pass is gone, the buzz highlights Red Robin’s push to revive its brand after reporting a $2.8 million revenue drop in late 2024[^8^].

Could this be the comeback of the year? Burger enthusiasts are now eyeing the Royalty sweepstakes – and those peach gummy ring-topped milkshakes.

Your questions, answered

What is Red Robin’s Bottomless Burger Pass?

It was a $20 card that let holders redeem one gourmet burger and unlimited fries daily from May 1 to May 3.

Why did Red Robin’s website crash?

The pass sold out within hours, creating overwhelming demand that overloaded the site.

What can people who missed the pass do?

Red Robin is offering a sweepstakes through its Royalty loyalty program for a chance to win free burgers for a year.

How does this story make you feel?

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