Red Robin sent burger fans into a frenzy with its Bottomless Burger Pass, a $2 card offering daily gourmet burgers and bottomless sides throughout May. The limited-time promotion, tied to National Burger Month, sold out within hours on April, crashing the chain’s website due to overwhelming demand[^2^][^4^].
The pass allowed holders to redeem one burger and unlimited fries daily from May 1–3, with a total potential value of up to $682[^3^]. However, substitutions or premium sides incurred extra charges. For those who missed out, Red Robin is offering a sweepstakes for winners to score free burgers for a year via its Royalty loyalty program[^1^][^6^].
The chain is also rolling out a summer menu starting April, featuring items like the Backyard BBQ Pork Burger and spiked peach-berry lemonade[^1^][^6^]. While the Burger Pass is gone, the buzz highlights Red Robin’s push to revive its brand after reporting a $2.8 million revenue drop in late 2024[^8^].
Could this be the comeback of the year? Burger enthusiasts are now eyeing the Royalty sweepstakes – and those peach gummy ring-topped milkshakes.
