Disney is set to raise prices on its popular streaming services once again, hitting Disney+, Hulu, and several bundle options starting October 21. The move comes amid ongoing efforts to integrate the platforms more tightly, with Hulu's content now rolling out directly within the Disney+ app worldwide. It's a bold step, but one that risks alienating subscribers already frustrated by frequent adjustments.
Specifically, the ad-supported Disney+ plan will jump from $7.99 to $9.99 monthly, while the premium ad-free tier climbs to $15.99 from $13.99. Hulu isn't spared either: its basic plan with ads rises to $9.99 from $7.99, and the no-ads version hits $18.99, up $3. Bundles take a hit too, like the Disney+, Hulu, and Max combo increasing to $19.99 from $16.99. However, some offerings dodge the increase—the Disney+, Hulu, and ESPN+ bundle stays at $14.99 for now. Indeed, this isn't the first hike; Disney has tweaked rates multiple times in recent years, often citing expanded content libraries.
Beyond pricing, Disney announced a homepage refresh for Disney+ this week, incorporating Hulu more seamlessly. Starting October 8, the Hulu brand replaces the old Star tile in international markets, signaling a unified future. In the U.S., users can expect Hulu's full catalog accessible via Disney+ by early next year. Moreover, the company is pushing bundles harder, with the Disney+, Hulu, and ESPN Unlimited option at $24.99 unchanged, aiming to keep families hooked on sports and originals alike.
Yet, the timing feels off. Recent subscriber dips followed Disney's brief pause on Jimmy Kimmel's show, sparking boycott calls. Critics argue these price bumps could exacerbate churn in a crowded market where Netflix and others hold steady. Still, Disney bets on value through integration.
As streaming wars intensify, one wonders if bundling will truly stem the tide of rising costs for viewers.