The MS NOW network, formerly known as MSNBC, has officially started a new chapter in its history. This significant rebranding comes after a major corporate restructuring, where it has been spun off into a new company called Versant, separate from NBCUniversal and NBC News. The new name, MS NOW, stands for "My Source for News, Opinion, and the World," aiming to offer a unique perspective on current events and political coverage.
The change, effective from November 15, 2025, marks the end of a nearly 30-year journey for the network, which has been a staple in American cable news. The decision to rebrand comes as a strategic move to retain the "MS" for brand recognition while providing editorial independence. The network's leadership emphasizes that while the name and logo have changed, the mission and values of MS NOW remain steadfast in delivering insightful news and opinion.
Despite the changes, the network's availability remains consistent, with viewers able to access MS NOW through all major cable providers, streaming platforms, and online services. This transition ensures that loyal viewers and new audiences alike can seamlessly tune in to the network's content.
With the rebranding, MS NOW has launched an aggressive marketing campaign, including the use of footage from notable figures like Maya Angelou, to avoid any confusion and to solidify its new identity. The network is also gearing up to take on new challenges, especially in the political arena, by staffing up and maintaining its editorial independence.
In summary, the transformation of MSNBC to MS NOW is a significant milestone in the network's history. It signals a new chapter in its mission to provide comprehensive news and opinion, all the while maintaining its integrity and brand recognition. The journey ahead for MS NOW promises to be dynamic and engaging, with a fresh perspective on the ever-evolving world of news and politics.
