Steph Curry's Brand Power Drives Under Armour Stock
The basketball world is abuzz with the latest news from Golden State Warriors star Steph Curry. While he’s been sidelined due to an illness for his third consecutive game, the impact of his brand continues to reverberate through the sports industry. The man who has single-handedly transformed how we view shooting in basketball is now a driving force behind Under Armour's stock performance. Curry's partnership with Under Armour isn't just about endorsements; it’s a full-blown business strategy that leverages his unparalleled influence on and off the court. His signature line of shoes,...