Pop Mart’s Labubu has become a global phenomenon, igniting a craze that stretches from Asia to Europe and the U.S. The mischievous, rabbit-like character—created by Hong Kong-born artist Kasing Lung—has captivated collectors with its pointed ears, serrated teeth, and “ugly-cute” charm.
Labubu’s appeal is fueled by Pop Mart’s blind box strategy, where buyers don’t know which version they’ll get, driving both excitement and fierce competition. Limited editions and celebrity endorsements from stars like Lisa (Blackpink), Rihanna, and Dua Lipa have only added to the hype.
Demand has soared so high that long lines, crowd surges, and even fights have erupted at Pop Mart stores, leading to the suspension of in-person Labubu sales in the UK for safety reasons Online, Labubu figures routinely sell out and are resold for hundreds or even thousands of dollars, far above their standard $20–$300 price range.
Labubu’s rise has transformed Pop Mart into a global toy powerhouse, with plush toy revenue jumping over,200% in 2024 and adult collectors driving the trend Whether as a collectible, a fashion accessory, or a social media star, Labubu’s quirky style and scarcity continue to keep fans guessing—and scrambling for the next release.
