Fans were left stunned — and scrambling — as Dr. Squatch’s latest limited-edition soap, created in partnership with actress Sydney Sweeney, sold out within seconds of its release. But what exactly is in this headline-grabbing bar, and why has it caused such a frenzy?
The product, officially named “Sydney’s Bathwater Bliss,” is the result of a cheeky collaboration between the natural men’s grooming brand and the Emmy-nominated “Euphoria” star. In a move that has both amused and bewildered the internet, the soap is infused with a small amount of Sweeney’s actual bathwater, collected during a recent campaign shoot.
Each bar, priced at $8, features exfoliating sand, pine bark extract, and a blend of pine, Douglas fir, and earthy moss — scents inspired by Sweeney’s Pacific Northwest roots. Only,000 bars were produced, and the entire stock vanished almost instantly after launch, with some buyers reporting website crashes and others seeing wait times of over four hours Within minutes, bars began appearing on resale sites for prices ranging from $100 to over $1,000.
The concept originated after Sweeney’s previous Dr. Squatch ad, where fans jokingly — and persistently — asked about her bathwater. “You kept asking about my bathwater after the @drsquatch ad… so we kept it,” Sweeney quipped on Instagram, announcing the product Dr. Squatch’s marketing team described the campaign as “unhinged,” but also as a way to inject humor and spark conversation in the crowded personal care market.
Reactions have ranged from delight to disbelief, but one thing is clear: “Sydney’s Bathwater Bliss” has set a new standard for celebrity-brand collaborations, leaving many to wonder what could possibly come next.
