Pokémon Marks 30th Anniversary with New Ultra-Premium Sets and Delta Reign Expansion

30th Anniversary Products Launch

On October 24, 2026, The Pokémon Company released nine new collectible sets to mark the franchise’s 30th anniversary.

Among the anniversary offerings are the Pokémon TCG 30th Celebration Ultra-Premium Collections, released in Day and Night variants.

The Day collection features Espeon ex, while the Night collection highlights Umbreon ex.

Each Ultra-Premium Collection includes a day‑ or night‑themed Pikachu ex promo card illustrated by YOSHIROTTEN.

Both collections contain a total of 30 booster packs of the 30th Celebration expansion, and each also includes one Classic Collection booster pack that holds three nostalgic cards.

The Ultra‑Premium Collections are sold through the Pokémon Center and other retailers that carry Pokémon TCG products.

Fans camped overnight at Best Buy locations in Taylor and St. Matthews on the release day, forming long lines before sunrise.

Delta Reign Expansion

In November 2026, the Pokémon TCG added the Delta Reign expansion to its lineup.

Delta Reign follows the 30th Celebration expansion as the next major set for the card game.