The short-video world just got a nostalgic jolt. Vine, the app that defined quick, quirky clips back in the day, is sorta making a return through diVine, a fresh reboot funded by Twitter co-founder Jack Dorsey. Launched in beta this week, diVine promises to resurrect the magic of those original six-second loops while blocking out AI-generated junk that's flooding other platforms.
Remember Vine? It blew up in 2013 after Twitter snapped it up for $30 million, letting users crank out hilarious, bite-sized videos that spawned stars like King Bach and Lele Pons. But Twitter pulled the plug in 2017, citing tough competition from Snapchat and Instagram. Fast forward to now, and over 100,000 archived Vine videos are resurfacing on diVine, pulled from old backups. Early Twitter employee Evan Henshaw-Plath is behind the wheel, pushing an open-source vibe to keep things authentic.
Available now for iOS and Android beta testers, diVine lets folks upload new clips capped at six seconds, share profiles, and dive into the classics. Dorsey's involvement adds some heavyweight cred, but skeptics wonder if it can claw back users from TikTok's endless scroll. Still, with no AI slop allowed, it feels like a deliberate swing at purity in a cluttered digital space.
As diVine rolls out, one can't help but ponder if this blast from the past can truly loop back into relevance amid today's video frenzy.
