Sydney Sweeney’s Soap Sells Out—But What’s Really Inside “Bathwater Bliss”?

Sydney Sweeney, star of “Euphoria” and “Anyone But You,” has taken her internet fame to a new level with a headline-grabbing collaboration: a limited-edition soap made with her actual bathwater. The product, called “Sydney’s Bathwater Bliss,” is the result of a partnership with men’s grooming brand Dr. Squatch and was inspired by a viral ad campaign where fans jokingly requested her bathwater.

The soap blends natural scents—pine, Douglas fir, and earthy moss—with a small amount of Sweeney’s real bathwater, according to the brand. Only,000 bars were produced, each selling for $8 and available exclusively online until June 6 The unusual launch quickly sold out and sparked both fascination and backlash, with some questioning the hype and others embracing the playful marketing.

Sweeney herself described the requests for her bathwater as “weird in the best way,” and Dr. Squatch leaned into the joke, calling the soap the “ultimate experience” for fans The campaign, reminiscent of Belle Delphine’s infamous “gamer girl bathwater,” has kept social media buzzing and cemented Sweeney’s status as a pop culture phenomenon.