Why Do the Cowboys Always Play on Thanksgiving?

Every year, as the leaves fall and the holiday spirit begins to take over, football fans know one thing for sure: the Dallas Cowboys will be on the field for Thanksgiving. This annual tradition has become as much a part of the holiday as turkey and cranberry sauce. But why do the Cowboys always play on Thanksgiving?

The roots of this tradition go back to 1966 when former Cowboys general manager and president, Tex Schramm, negotiated a deal to ensure the Cowboys would host a Thanksgiving game. Schramm saw the potential in creating a holiday game that would not only boost the team's popularity but also establish a lasting tradition. The Cowboys' first Thanksgiving game was a resounding success, and the team has continued this tradition ever since.

While the Cowboys' Thanksgiving games are a beloved tradition, the team has not always had a stellar record on the holiday. As of 2025, the Cowboys have a record of 40-36-1 in their 77 Thanksgiving Day games. Despite the occasional loss, the team's presence on Thanksgiving has solidified its status as "America's Team," a moniker bestowed upon them in 1979.

So, as you gather around the table this Thanksgiving, remember that the Cowboys' annual game is more than just a football match—it's a tradition that has become a staple of the holiday. The Cowboys' Thanksgiving games have a rich history and have contributed to the team's enduring popularity. Whether the Cowboys win or lose, their presence on Thanksgiving Day ensures they will always be a part of the holiday celebrations.