Chipotle is rolling out the red carpet for its tattooed fans this Friday the 13th, offering a thrilling Buy-One-Get-One-Free (BOGO) deal for customers who show off their ink, whether it's real, temporary, or drawn on. This one-hour event, taking place from 3 p.m. to 4 p.m. local time, is Chipotle's way of celebrating both Friday the 13th and the tattoo culture.
The Tattoo BOGO promotion, which Chipotle first introduced in 2025, was a resounding success. The event garnered the chain's highest-ever sales during the mid-afternoon hour, making it a win-win for both Chipotle and its fans. This year, the promotion is back with a vengeance, inviting customers to flaunt their tattoos and get a free entrée for their troubles.
To qualify for the offer, customers only need to have any tattoo—real, temporary, or drawn on—inspired by Chipotle's iconic bag artwork. The event draws inspiration from popular memes about people being “tatted like a Chipotle bag,” making it a fun and engaging way for fans to connect with the brand. Tattoo artists also have a special affinity for Friday the 13th, as it's considered a tattoo holiday with shops offering small flash designs at discounted prices.
The special one-hour BOGO flash sale is open to everyone, but those with tattoos will get a special advantage for scoring up to five free entrées during this time. The event is a celebration of individuality and self-expression, aligning perfectly with Chipotle's spirit of providing high-quality, customizable meals. The Tattoo BOGO promotion is a clear indication of Chipotle's commitment to engaging its customer base with creative and exciting offers.
