Kylie Jenner becomes first non‑angel to wear Victoria’s Secret Fantasy Bra

The return of the iconic Victoria's Secret Fantasy Bra to the runway this year has sparked controversy, as Kylie Jenner made history as the first non-angel to wear the Fantasy Bra. The show was held recently, the first time since 2018.

The Return of the Victoria's Secret Fantasy Bra

The 2026 Victoria's Secret Fashion Show marked the return of the Fantasy Bra. The Fantasy Bra is an annual tradition for the brand, known for its exquisite design and opulent gemstones. Recently, this year’s model, the 2026 Fantasy Bra, was revealed to be created in partnership with JACOB & CO. This partnership has been anticipated, as the brand had a hiatus in 2018, and its return was highly publicized.

The Fantasy Bra is a luxury item, often featuring intricate designs and high-quality materials. This year, it is reported to be worth a staggering $50 million, making it one of the most expensive lingerie pieces ever created. The 2026 design includes a 75.54-carat fancy vivid yellow diamond.

Despite the bra’s opulence and design, it has faced backlash. This year, the Fantasy Bra was worn by Kylie Jenner, marking a significant change for the brand. Jenner is the first non-model to wear the Fantasy Bra, and this decision has sparked a lot of discussion about the brand’s direction and choices.

Kylie Jenner Makes History, Sparks Backlash

Kylie Jenner's debut on the Victoria's Secret runway was highly anticipated. She not only made her runway debut but also made history as the first non-angel to wear the Fantasy Bra. This move has sparked considerable backlash from fans.

Kylie Jenner’s debut was anything but uneventful. The 2026 Fashion Show was recently held, marking the first time since 2018 that the event took place. Jenner wore the Fantasy Bra with the model reportedly valued at $50 million.

Jenner’s appearance was met with mixed reactions. Some fans were excited to see her on the runway, while others expressed disappointment that the brand chose a non-Victoria's Secret Angel to wear the Fantasy Bra. The reaction reflects the divided opinions on the matter.

The controversy is not limited to Jenner’s debut. The new direction of the brand, including the choice of models and the overall theme of the show, has been a topic of discussion. The brand’s decision to include a reality TV star as an iconic moment has sparked debates about the future of the Victoria's Secret Fashion Show.

The Victoria's Secret Fantasy Bra is a symbol of luxury and opulence. However, the brand will need to navigate the challenges ahead, especially with the controversy surrounding the latest Fantasy Bra.

The Future of the Fantasy Bra and Victoria's Secret

The recent controversy surrounding the Fantasy Bra has left the brand in a delicate position. The backlash has raised questions about the brand's direction and the future of the Fantasy Bra, which has been a staple of the Victoria's Secret Fashion Show for decades.

Kylie Jenner's Fantasy Bra moment has created a backlash, but it has also brought attention to the brand. The brand's decision to include a high-profile celebrity like Jenner has sparked conversations about diversity and representation in the fashion industry.

Whether the brand will continue in the same direction or make changes remains to be seen. The Fantasy Bra will likely remain a key feature of the Victoria's Secret Fashion Show, but the future of the Fantasy Bra and the brand as a whole is uncertain.

Despite the controversy, the Fantasy Bra remains a symbol of luxury and elegance, and its future will be closely watched by fans and industry experts alike. The brand’s next move will be crucial in determining its direction in the years to come, as it continues to navigate the complexities of modern fashion.

The Fantasy Bra remains a Victoria's Secret symbol, despite the backlash. The brand has been hit hard by the controversy surrounding Jenner’s debut, and it remains to be seen how they will address the criticism and move forward with the Fantasy Bra. The next time the Fantasy Bra makes an appearance, it could be a game-changer for the brand.