Kylie Jenner debuts at 2026 Victoria’s Secret Fashion Show in $50 Million Fantasy Bra
Kylie Jenner walked the runway on Oct. 18, 2026 wearing a $50 million Fantasy Bra co‑designed with JACOB & CO., marking the bra’s first appearance since 2018.
Key points
- Jenner made her Victoria’s Secret Fashion Show debut on Oct. 18, 2026.
- The Fantasy Bra she wore was priced at $50 million and co‑designed with JACOB & CO.
- Jacob Arabo said it is the most expensive Fantasy Bra ever created.
- The bra returned after an eight‑year hiatus since Elsa Hosk wore it in 2018.
- Kris Jenner and Timothée Chalamet were in the audience cheering Jenner.
Kylie Jenner made her Victoria’s Secret Fashion Show debut on Oct. 18, 2026.
The $50 million bra, co‑designed with luxury jeweler JACOB & CO., was featured on the runway.
Jacob Arabo, founder of JACOB & CO., said the piece was intended to be the most expensive Fantasy Bra ever created.
The Fantasy Bra returned to the runway for the first time since Elsa Hosk wore it in 2018, marking an eight‑year hiatus.
Jenner’s mother, Kris Jenner, and her boyfriend, Timothée Chalamet, were seated in the audience and cheered as she walked the runway.
Your questions, answered
How much did the Fantasy Bra Kylie Jenner wore cost?
The Fantasy Bra was priced at $50 million.
When was the Fantasy Bra last seen on the Victoria’s Secret runway before 2026?
It was last worn in 2018 by Elsa Hosk.
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