In the ever-evolving landscape of social media, Truth Social has emerged as a formidable player, particularly since its launch in February 2022. Owned by Trump Media & Technology Group (TMTG), a company majority-owned by former U.S. President Donald Trump, Truth Social has been touted as an "alt-tech" social media platform, offering an alternative to mainstream giants like Twitter and Facebook .
Truth Social is not just another social media app; it is a megaphone for former President Trump, allowing him to communicate directly with his base. The platform has seen Trump post extensively, sometimes exceeding 100 posts in a single day, particularly around major holidays. For instance, Trump posted over 100 times on Christmas 2025, extending holiday wishes and commenting on political matters . Such high-frequency posting is not uncommon, with Trump often engaging in posting sprees that last for hours, averaging nearly one post per minute .
One of the standout features of Truth Social is its alignment with Trump's political stance and rhetoric. The platform has been designed to promote free speech, positioning itself as a haven for conservative voices that may feel marginalized on mainstream platforms . This focus on unfettered expression has garnered significant attention, both positive and negative. Critics argue that the platform's lack of moderation can lead to the spread of misinformation and divisive content, while supporters see it as a necessary counterbalance to perceived liberal bias in traditional social media .
Trump's engagement with Truth Social is not just about personal expression; it is also a strategic move to maintain his political relevance. By using the platform to make major policy announcements, such as the boost in Gulf of America oil production , Trump ensures that his supporters are kept informed and engaged. This direct communication channel allows him to circumvent traditional media outlets and connect directly with his audience, a tactic that has proven effective in the past .
However, Truth Social is not without its controversies. The platform has faced criticism for its handling of content moderation and its role in amplifying divisive rhetoric. For instance, Trump's posts often include personal attacks and divisive language, which some argue contribute to the polarization of American society . Despite these controversies, Truth Social continues to grow, with a dedicated user base and plans for future expansion .
With the Wall Street Journal and other major news outlets keeping a close eye on the platform, Truth Social's influence and impact on the political landscape are undeniable. Whether it continues to thrive or faces significant challenges, one thing is clear: Truth Social has become a significant player in the world of social media, offering a unique perspective and a direct line to one of the most influential figures in modern politics .
