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Novig

Novig is a sports prediction market platform that released a commercial featuring Sydney Sweeney on 2026-10-15. The ad, which portrays Sweeney in a sexualized manner, has drawn criticism from MLB outfielder Alex Call and other viewers for its perceived objectification. The backlash intensified on 2026-10-15 after Call publicly denounced the commercial during the playoffs.

4 stories·Updated

What to know

  • Novig’s campaign shows Sweeney nude with sports equipment, targeting young men. Oct 28
  • Female athletes, including Olympians, have condemned the ad for undermining progress in women’s sports. Oct 28
  • Sweeney stars in a Novig ad that depicts her in a sexualized manner. Oct 15
  • MLB outfielder Alex Call publicly criticized the commercial during the playoffs. Oct 15
  • Sydney Sweeney appeared in a Novig sports trading app commercial that many viewers found overly sexualized. Oct 15

Timeline

  1. Oct 28, 2026
  2. Oct 15, 2026
  3. Oct 15, 2026
  4. Oct 14, 2026