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Sydney Sweeney

Sydney Sweeney is featured in a Novig sports trading app commercial that has drawn criticism for its sexualized portrayal. The ad, referenced by MLB outfielder Alex Call on October 15, 2026, was called "soft porn" and sparked backlash for objectifying Sweeney and prioritizing shock value over the product.

4 stories·Updated

What to know

  • Novig’s campaign shows Sweeney nude with sports equipment, targeting young men. Oct 28
  • Female athletes, including Olympians, have condemned the ad for undermining progress in women’s sports. Oct 28
  • Sweeney stars in a Novig ad that depicts her in a sexualized manner. Oct 15
  • MLB outfielder Alex Call publicly criticized the commercial during the playoffs. Oct 15
  • Sydney Sweeney appeared in a Novig sports trading app commercial that many viewers found overly sexualized. Oct 15

Timeline

  1. Oct 28, 2026
  2. Oct 15, 2026
  3. Oct 15, 2026
  4. Oct 14, 2026